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by Jeff Wyrick ( http://www.mi-websolutions.com ) Does Microsoft care for Webmasters It’s always been a problem with websites appearing exactly the same on different platforms. As a web developer / webmaster it is extremely difficult to make user experiences rich by having the site look the same in any OS / Browser. The biggest problems they have with their famous Internet Explorer browser is security issues and W3C Standards compliance issues. Does Microsoft have a vision of having the world’s most popular browser still? Yes but currently IE is dropping it’s rate pretty fast as Mozilla and Firefox support CSS2 and PNG Transparent Alpha where’s IE does not support. What’s really interesting is IE 5 for Mac supports both CSS2 and PNG Transparent Alpha but IE for Mac development has been discontinued. Makes me think Microsoft likes Apple more then their own Flagship Product “Windows”. So why is it important for Internet Explorer to follow the W3C Standards? • Makes it easier on a develop...

By Arlen Busenitz, Author of " Conversation Magic ", http://conversation-magic.com/ It is extremely important that people have a good first impression of you. Either you make a good impression or you will suffer for it! It is going to effect how your contact views you for the rest of that conversation. It can effect how fast a friendship starts, or how fast business relationships get going. You have got to make a good first impression! What is a "first impression"? Simply it is the first thoughts a person has toward you after seeing you or listening to what you have to say. These are made during the first five seconds and then the first few minutes of a conversation. It has been said that a speaker has 5 minutes to convince the audience that he/she has something good to say. How you act, dress, and talk are all going to effect "the first impression". A customer's first impression of a salesman will have an impact on whether the customer buys . The fi...

After finding a new ad agency, SunTrust Banks Inc. has now hired Masius as its business-to-business communications firm. The Atlanta-based banking company (NYSE: STI) also recently replaced its ad agency with New York-based Y&R . SunTrust said it picked Masius from four finalists in its selection process. "Masius' proven track record and deep knowledge of financial services marketing makes them an ideal partner for addressing the specific marketing needs of our business-to-business segments," said Craig Kelly, SunTrust chief marketing officer. SunTrust said Masius will have strategic communications responsibilities for SunTrust's commercial, corporate and investment banking lines of business. Masius, with offices in New York and London , is the corporate, business and financial services agency of Paris-based Publicis Groupe (NYSE: PUB). Source: www.bizjournals.com

MicroStrategy Incorporated, a leading worldwide supplier of business intelligence software, announced that Limited Brands has selected the MicroStrategy Business Intelligence Platform (MBIP) as its strategic enterprise reporting and analysis standard. Limited Brands sells women's intimate apparel, personal care and beauty products, and women's and men's apparel under various trade names through its specialty retail stores and direct response (catalogue and e-commerce) businesses.Limited Brands currently uses MicroStrategy for human resource and category management reporting across all brands and plans to expand its use into other functional areas such as financial reporting and customer analysis. "Company is pleased that Limited Brands is expanding their deployment of MicroStrategy and achieving success with their business intelligence applications," said Sanju Bansal, MicroStrategy's COO. "MicroStrategy is embraced by retailers because of scalable and f...

SUMMARY: Have you ever been stuck in a debate with your Web design team? Some people think you should boost image sizes -- put huge hero shot graphics on home and product pages. Others buck for text- heavy pages the search engines will like. And still others want to push your special offer harder to improve conversions. Great eretail design is a balancing act. Here's a Case Study about one online retailer who conducted multivariate tests this fall to find the best answers: CHALLENGEE very eretailer knows offering free shipping will raise conversions. But, can you imagine how much of a difference it would make if you’re marketing extremely large and heavy products online? Vintage Tub & Bath’s average SKU weighs 350 or more pounds and has to be delivered by a trailer. General Manager Allan Dick thought the free shipping offer was prominent enough throughout the site -- but his team felt differently. "We have been offering free shipping for a number of years, but we wondered ...

SUMMARY: How can you lure visitors back to your site once they’ve been there? Even “registered” users don’t always bother to return, and a “come see our site upgrades” email blast won’t get high clicks. Promoting a site is even harder if your target audience is engineers – who infamously consider marketing messaging not worth reading. Discover how after focus group research and email testing, GlobalSpec got more than 500,000 engineers to come play a branded online game … and then stick around for a while to check out the rest of the site: CHALLENGE Last fall GlobalSpec, a B-to-B search engine serving engineers, was getting ready to launch a major site upgrade. Luckily the site already had 1.3 million registered users. But, just as every site with registered users has discovered, just because people register doesn’t mean they’ll return. “Some people hadn’t been back to the site in a lonmg time,” says Senior Director of arketing Chris Chariton. Chariton was smart enough to realize that w...

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