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B2B International expands into US

LONDON - B2B International, the specialist business-to-business market research consultancy, is making its foray into the US with the opening of an office in New York. The firm is parachuting in staff from other markets to work in New York, including the UK, France, Spain, Germany and China. The US office will provide a complete B2B research offering, with particular expertise in the fields of chemicals, oil and gas, engineering, finance and construction. The company will also be holding two business-to-business marketing workshops in New York in October. The workshops will take an interactive format, headed up by B2B International chief executive Paul Hague. The new office will be headed up by Matthew Harrison, director of International Operations. He said: "In keeping with our strategy of globalisation, this latest office is designed to meet the needs of our many existing US clients as well as appealing to a broader American audience. "It will also provide clients from othe...

Make your Website Work

Though the webmaster may have worked hard enough to put up the website, certain things may have been ignored. These things may be small but have a huge impact n the websites performance with the customers and stakeholders. Be it, a B2B or B2C website there are several things that need a look at before finalizing the website. The United States web design and the content come first in any case but the web design may not be the end. There are constant developing needs that emerge with the changing times. These needs can help the target customers to return to your site. Index.html file- put it to use Web servers are put up to broadcast default files if a browser requests an URL. Well, the server will perhaps send a file named index.html or default.html. It is a fine suggestion to include an index.html in every index of your website. If it is absent, what happens when the client desires a URL devoid of a filename? The server cannot hurl a file, as it does not locate index.html, so it might...