Two years ago, B2C (Business-to-Consumer) eCommerce sales for the five major markets in the Asia-Pacific region totaled a little over $59 billion, and Japan actually accounted for the largest share of that total. However, this situation is in a constant state of flux and is expected to change soon. Overall, eCommerce sales in Asia will grow at about a 23.4 percent annual rate, reaching over $168 billion in less than three years from now, according to eMarketer. Jeffrey Grau, eMarketer Senior Analyst said that "on average, Japan was by far the largest market in the region, with about a 62 percent share of online sales in 2006." Grau added "however, in three years from now, Japan and South Korea will potentially lose market share to two online markets: China and India. Both China and India are growing rapidly, but they are far from reaching their vast potential." On any given day, the top reason that Internet users in China do not buy online is uncertainty about the s...
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