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SunTrust picks B2B agency


After finding a new ad agency, SunTrust Banks Inc. has now hired Masius as its business-to-business communications firm.

The Atlanta-based banking company (NYSE: STI) also recently replaced its ad agency with New York-based Y&R.

SunTrust said it picked Masius from four finalists in its selection process.

"Masius' proven track record and deep knowledge of financial services marketing makes them an ideal partner for addressing the specific marketing needs of our business-to-business segments," said Craig Kelly, SunTrust
chief marketing officer.

SunTrust said Masius will have strategic communications responsibilities for SunTrust's commercial, corporate and investment banking lines of business.

Masius, with offices in New York and London , is the corporate, business and financial services agency of Paris-based Publicis Groupe (NYSE: PUB).


Source: www.bizjournals.com

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