Internet users seem concerned about how organizations may use or abuse personal information supplied online, whether such information is supplied willingly or without informed consent. This can be a disincentive to online purchasing: website characteristics that convey security and privacy have been found to be the most reliable indicators of purchase intent. Similar attitudes exist within the business community, albeit for different reasons. The picture is also enduring: in a three year survey of online companies it was found that privacy was consistently the most important policy issue. Online personal information There are a number of distinct elements to the fears that people have regarding online capture of personal information. Perhaps the most important is the fear of fraud. Fraud online, as offline, can occur through deception or through data interception. In both circumstances, there has been a failure to apply the principle of informed consent. Other potential misuses of pers...
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