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USA : Limited Brands picks MicroStrategy's MBIP software


MicroStrategy Incorporated, a leading worldwide supplier of business intelligence software, announced that Limited Brands has selected the MicroStrategy Business Intelligence Platform (MBIP) as its strategic enterprise reporting and analysis standard. Limited Brands sells women's intimate apparel, personal care and beauty products, and women's and men's apparel under various trade names through its specialty retail stores and direct response (catalogue and e-commerce) businesses.Limited Brands currently uses MicroStrategy for human resource and category management reporting across all brands and plans to expand its use into other functional areas such as financial reporting and customer analysis. "Company is pleased that Limited Brands is expanding their deployment of MicroStrategy and achieving success with their business intelligence applications," said Sanju Bansal, MicroStrategy's COO. "MicroStrategy is embraced by retailers because of scalable and flexible platform that enables them to analyze volumes of transactional data and gain valuable information on essential areas such as store operations, inventory management, and customer loyalty."Limited Brands, through Victoria's Secret, Bath & Body Works, Express, Express Men's, Limited Stores, White Barn Candle Co. and Henri Bendel, presently operates 3,666 specialty stores. Victoria's Secret products are also available through the catalogue.Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability.

MicroStrategy Incorporated




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