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MicroStrategy Incorporated, a leading worldwide supplier of business intelligence software, announced that Limited Brands has selected the MicroStrategy Business Intelligence Platform (MBIP) as its strategic enterprise reporting and analysis standard. Limited Brands sells women's intimate apparel, personal care and beauty products, and women's and men's apparel under various trade names through its specialty retail stores and direct response (catalogue and e-commerce) businesses.Limited Brands currently uses MicroStrategy for human resource and category management reporting across all brands and plans to expand its use into other functional areas such as financial reporting and customer analysis. "Company is pleased that Limited Brands is expanding their deployment of MicroStrategy and achieving success with their business intelligence applications," said Sanju Bansal, MicroStrategy's COO. "MicroStrategy is embraced by retailers because of scalable and f...

SUMMARY: Have you ever been stuck in a debate with your Web design team? Some people think you should boost image sizes -- put huge hero shot graphics on home and product pages. Others buck for text- heavy pages the search engines will like. And still others want to push your special offer harder to improve conversions. Great eretail design is a balancing act. Here's a Case Study about one online retailer who conducted multivariate tests this fall to find the best answers: CHALLENGEE very eretailer knows offering free shipping will raise conversions. But, can you imagine how much of a difference it would make if you’re marketing extremely large and heavy products online? Vintage Tub & Bath’s average SKU weighs 350 or more pounds and has to be delivered by a trailer. General Manager Allan Dick thought the free shipping offer was prominent enough throughout the site -- but his team felt differently. "We have been offering free shipping for a number of years, but we wondered ...