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By now, many B2B marketing professionals know the basics of content optimization and how to make a site search-friendly. With that complete, their focus turns to link building. While that's an admirable pursuit, it may not yield the maximum results if unaddressed website issues aren't resolved. Here are some of the most common mistakes we see. Inadequate site architecture I'm surprised how often even large B2B companies fail to have organic landing pages on their website related to key revenue streams (e.g., product or service lines). It's usually not that they forgot key segments of their business, but rather that they failed to get specific enough. For instance, a leasing company promotes leasing of office equipment but fails to have a page focused on copier leasing. One of the reasons for this may be that many B2B marketers have often taken a minimalist approach to site architecture, incorporating only that which is necessary to establish initial credibility. To be f...