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Running a successful business used to be dependent on what you knew. Then, who you knew became important. In today's economy, it is far more critical to what you extent you know someone. So it's not what you know or who you know, but how well you know them that really determines the amount of business that can be generated by a contact. Networking is the process of meeting people (also known as contacts), either through a contact that you initiate or through an introduction by a third party. Networking allows you to meet, and establish a relationship with, people who may not have heard of your business through any other means. Like the name implies, this is work! It's not called Net-sit, Net-talk, or Net-eat. It's Net-work!! In order to make it productive for you, you need to learn proper way to do it. There are some important steps to follow for successful networking: Pick Your Functions To Attend Business people like to associate with other business people, so attend ...

An important aspect of marketing online is the opportunity to achieve targeted, measurable results. However, marketers are told repeatedly by the Internet establishment that traffic is the solution to online success. Based on the law of averages, this premise is not too far off the mark; the more people hit your site, the more responses you will receive. Quantity is therefore an important aspect of surviving online. If you want lots of hits, you want your site in front of as many eyeballs as possible. But what about quality? What if these hits are uninterested visitors who will never buy from you? For those seeking a more cost-efficient means of selling more successfully online, attracting a higher quality stream of visitors -- interested, pre-qualified visitors ready to buy - is definitely a better alternative. The challenge facing many is that they feel they must make a choice: Quantity versus quality. But this is not a choice to be made. Both can be achieved simultaneously by having...

Search Engine Use Increases Sharply, Edging Towards Email as the Primary Internet Application Search engines have become an increasingly important part of the online experience of American internet users. The most recent findings from Pew Internet & American Life tracking surveys and consumer behavior trends from the comScore Media Metrix consumer panel show that about 60 million American adults are using search engines on a typical day. These results from September 2005 represent a sharp increase from mid-2004. Pew Internet Project data from June 2004 show that use of search engines on a typical day has risen from 30% of the internet population to 41%. This means that the number of those using search engines on an average day jumped from roughly 38 million in June 2004 to about 59 million in September 2005 – an increase of about 55%. comScore data show that from September 2004 to September 2005 the average daily use of search engines jumped from 49.3 million users to 60.7 millio...

Recent debate started me thinking about how some marketing strategies can be right for one Website, but wrong for another depending upon the site's purpose and the underlying reasoning behind the action. If an action doesn't directly and logically plug into site goals then there are likely more profitable ways to spend that time and effort. Publishing third party articles on a Website is one of those marketing strategies that can be right for one site yet wrong for another. Publishing Guest Articles As A Website Marketing Strategy Publishing guest articles as one of your Website marketing strategies can help broaden the amount and quality of content on a site, which in turn can lead to a more solid, stronger reputation. James Edwards of Umbrella-Consultancy explains: "IMO having quality articles on your site will show that you are...someone who embraces the industry and respects the work of others. Most research scientists post links to other respected scientists' wor...

Commercial cotton seed supplier Cotton Seed Distributors Ltd (CSD) chose a webcast to keep growers informed of the latest techniques for maximising yield and fibre quality for fields planted to CSD’s latest high-performance varieties: the Sicot 71 Family. The World Wide Web (the internet) has had a successful debut as an interactive mechanism for transferring information between research and extension personnel and growers and consultants in the cotton industry. More than 60 people from Hillston in southern NSW to Emerald in Central Queensland logged on at some time during the interactive Webcast with many sending in questions and comments via e-mail and fax. CSD general manager, Adam Kay, said the Webcast technique had been chosen because of its spontaneity, its low cost to participants, and its capacity to allow growers to participate from their farms, or via their laptop or web-based mobile phone if on the road. Adam Kay informed that they were also mindful that growers are extreme...

Commercial cotton seed supplier Cotton Seed Distributors Ltd (CSD) chose a webcast to keep growers informed of the latest techniques for maximising yield and fibre quality for fields planted to CSD’s latest high-performance varieties: the Sicot 71 Family. The World Wide Web (the internet) has had a successful debut as an interactive mechanism for transferring information between research and extension personnel and growers and consultants in the cotton industry. More than 60 people from Hillston in southern NSW to Emerald in Central Queensland logged on at some time during the interactive Webcast with many sending in questions and comments via e-mail and fax. CSD general manager, Adam Kay, said the Webcast technique had been chosen because of its spontaneity, its low cost to participants, and its capacity to allow growers to participate from their farms, or via their laptop or web-based mobile phone if on the road. Adam Kay informed that they were also mindful that growers are extreme...

Google is preparing to launch the next phase of its print-media buying program, via which it attempts to extend the reach of its online advertisers by buying and reselling print ad inventory from consumer tech and business magazines, writes MediaPost. The new move is the result of Google's consultations with a council of thought leaders from Google's top ad agencies. Though Google spokesmen would provide no specifics, one confirmed that Google is exploring ways of extending its reach via other forms of offline media, but would not say exactly which. Another spokesman is quoted as saying magazine publishers and advertisers involved in the testing have been satisfied with the results. However, many online marketers have not taken the print-ad opportunity, partly because it's not as easy to evaluate ROI from print ads. Still, agencies with experience in both online and offline may be more open to the idea. Related stories: - Google Forays Strike Fear in Potential Foes - Googl...