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Commercial cotton seed supplier Cotton Seed Distributors Ltd (CSD) chose a webcast to keep growers informed of the latest techniques for maximising yield and fibre quality for fields planted to CSD’s latest high-performance varieties: the Sicot 71 Family. The World Wide Web (the internet) has had a successful debut as an interactive mechanism for transferring information between research and extension personnel and growers and consultants in the cotton industry. More than 60 people from Hillston in southern NSW to Emerald in Central Queensland logged on at some time during the interactive Webcast with many sending in questions and comments via e-mail and fax. CSD general manager, Adam Kay, said the Webcast technique had been chosen because of its spontaneity, its low cost to participants, and its capacity to allow growers to participate from their farms, or via their laptop or web-based mobile phone if on the road. Adam Kay informed that they were also mindful that growers are extreme...

Commercial cotton seed supplier Cotton Seed Distributors Ltd (CSD) chose a webcast to keep growers informed of the latest techniques for maximising yield and fibre quality for fields planted to CSD’s latest high-performance varieties: the Sicot 71 Family. The World Wide Web (the internet) has had a successful debut as an interactive mechanism for transferring information between research and extension personnel and growers and consultants in the cotton industry. More than 60 people from Hillston in southern NSW to Emerald in Central Queensland logged on at some time during the interactive Webcast with many sending in questions and comments via e-mail and fax. CSD general manager, Adam Kay, said the Webcast technique had been chosen because of its spontaneity, its low cost to participants, and its capacity to allow growers to participate from their farms, or via their laptop or web-based mobile phone if on the road. Adam Kay informed that they were also mindful that growers are extreme...

Google is preparing to launch the next phase of its print-media buying program, via which it attempts to extend the reach of its online advertisers by buying and reselling print ad inventory from consumer tech and business magazines, writes MediaPost. The new move is the result of Google's consultations with a council of thought leaders from Google's top ad agencies. Though Google spokesmen would provide no specifics, one confirmed that Google is exploring ways of extending its reach via other forms of offline media, but would not say exactly which. Another spokesman is quoted as saying magazine publishers and advertisers involved in the testing have been satisfied with the results. However, many online marketers have not taken the print-ad opportunity, partly because it's not as easy to evaluate ROI from print ads. Still, agencies with experience in both online and offline may be more open to the idea. Related stories: - Google Forays Strike Fear in Potential Foes - Googl...

DoubleClick 's sixth annual Consumer Email Study points to a confluence of personal and professional email use, a decline in concern regarding spam along with an increase in anxiety regarding viruses and fraud, and confirmation that email drives commerce both online and in stores. Though 57 percent of survey respondents view work email at work at least occasionally, nearly as many check work email from home, at night (55 percent) and on weekends (54 percent). Also, 48 percent check their personal emails at least occasionally at work. Some 74 percent point to brand - "a brand I know and trust" - as the element most likely to drive a response to an email. Some 78 percent have made a purchase as a result of an email; 59 percent have redeemed an email coupon in a store; and nearly one-third have clicked on an email and made an immediate purchase. Moreover, one-third say they have clicked on emails for information and returned later to make purchases. Nearly half of responden...

Google's $1 billion investment in a 5 percent stake in Time Warner's AOL was officially announced Tuesday and expands their existing search engine agreement to include advertising , instant messaging and video components, reports CNET. The deal also creates an "AOL Marketplace through white labeling of Google's advertising technology" enabling AOL to directly sell search ads on AOL-owned properties. The companies said they would collaborate on online video search and would showcase AOL's premium video service within Google Video; moreover, Google Talk and AIM instant messaging users will be able to communicate with each other. Google Chief Executive Eric Schmidt said the agreement "leverages technologies from both companies to connect Google users worldwide to a wealth of new content." Google and AOL complement each other, according to JupiterResearch analyst Todd Chanko: "Google has locked up paid search, and AOL does really well with the disp...

Internet users seem concerned about how organizations may use or abuse personal information supplied online, whether such information is supplied willingly or without informed consent. This can be a disincentive to online purchasing: website characteristics that convey security and privacy have been found to be the most reliable indicators of purchase intent. Similar attitudes exist within the business community, albeit for different reasons. The picture is also enduring: in a three year survey of online companies it was found that privacy was consistently the most important policy issue. Online personal information There are a number of distinct elements to the fears that people have regarding online capture of personal information. Perhaps the most important is the fear of fraud. Fraud online, as offline, can occur through deception or through data interception. In both circumstances, there has been a failure to apply the principle of informed consent. Other potential misuses of pers...

By Maria Bruno-Britz Bank Systems & Technology Consumers' love affair with electronic forms of payment is stronger than ever, according to a recent report by Boston-based Dove Consulting, a division of Hitachi Consulting, and the American Bankers Association (ABA; Washington, D.C.). The 2005/2006 Study of Consumer Payment Preferences reports that consumers choose electronic payments for the majority of their payments -- whether in stores, online or for bills. Cash and checks account for 45 percent of consumers' monthly payments, down from 57 percent in the 2001 study. "Bill payment is the last bastion of paper-based payments," says Melissa Fox, a Dove senior analyst involved with the study. But, she notes, electronic bill pay is gaining momentum. Indeed, Fox relates, consumers' new favorite forms of e-payments appear to be online bill pay and gift cards. According to the report, checks account for 49 percent of consumers' monthly bill payments, down from 7...