b2blinks, b2b links,b2b News, Articles, B2B Company, Business-to-Business Information

Google is preparing to launch the next phase of its print-media buying program, via which it attempts to extend the reach of its online advertisers by buying and reselling print ad inventory from consumer tech and business magazines, writes MediaPost. The new move is the result of Google's consultations with a council of thought leaders from Google's top ad agencies. Though Google spokesmen would provide no specifics, one confirmed that Google is exploring ways of extending its reach via other forms of offline media, but would not say exactly which. Another spokesman is quoted as saying magazine publishers and advertisers involved in the testing have been satisfied with the results. However, many online marketers have not taken the print-ad opportunity, partly because it's not as easy to evaluate ROI from print ads. Still, agencies with experience in both online and offline may be more open to the idea. Related stories: - Google Forays Strike Fear in Potential Foes - Googl

DoubleClick 's sixth annual Consumer Email Study points to a confluence of personal and professional email use, a decline in concern regarding spam along with an increase in anxiety regarding viruses and fraud, and confirmation that email drives commerce both online and in stores. Though 57 percent of survey respondents view work email at work at least occasionally, nearly as many check work email from home, at night (55 percent) and on weekends (54 percent). Also, 48 percent check their personal emails at least occasionally at work. Some 74 percent point to brand - "a brand I know and trust" - as the element most likely to drive a response to an email. Some 78 percent have made a purchase as a result of an email; 59 percent have redeemed an email coupon in a store; and nearly one-third have clicked on an email and made an immediate purchase. Moreover, one-third say they have clicked on emails for information and returned later to make purchases. Nearly half of responden

Google's $1 billion investment in a 5 percent stake in Time Warner's AOL was officially announced Tuesday and expands their existing search engine agreement to include advertising , instant messaging and video components, reports CNET. The deal also creates an "AOL Marketplace through white labeling of Google's advertising technology" enabling AOL to directly sell search ads on AOL-owned properties. The companies said they would collaborate on online video search and would showcase AOL's premium video service within Google Video; moreover, Google Talk and AIM instant messaging users will be able to communicate with each other. Google Chief Executive Eric Schmidt said the agreement "leverages technologies from both companies to connect Google users worldwide to a wealth of new content." Google and AOL complement each other, according to JupiterResearch analyst Todd Chanko: "Google has locked up paid search, and AOL does really well with the disp