Google Pushes Ahead with Print-Ad Project

Google is preparing to launch the next phase of its print-media buying program, via which it attempts to extend the reach of its online advertisers by buying and reselling print ad inventory from consumer tech and business magazines, writes MediaPost. The new move is the result of Google's consultations with a council of thought leaders from Google's top ad agencies. Though Google spokesmen would provide no specifics, one confirmed that Google is exploring ways of extending its reach via other forms of offline media, but would not say exactly which.

Another spokesman is quoted as saying magazine publishers and advertisers involved in the testing have been satisfied with the results.

However, many online marketers have not taken the print-ad opportunity, partly because it's not as easy to evaluate ROI from print ads. Still, agencies with experience in both online and offline may be more open to the idea.

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Most Billionaires Have Some Formal Education

by Justin Hitt, Strategic Relations Consultant, http://justinhitt.com/ In an excellent article presented by Forbes magazine called Some Billionaires Choose School of Hard Knocks by Matthew Herper he presents interesting statistics about the some 234 US billionaires today. Mr. Herper presents the fact that 18% of these billionaires never received a college degree ; many of them never finished the degree programs they started – a statistic that might make you want to quit school and run off on your latest ideas. I would ask you first to look at the other statistic he is indirectly presenting – a statistic that says roughly 80% of the 234 US billionaires have completed a college education . Billionaires have attended the School of Hard Knocks to build their fortunes, but it is not hard work alone that produces their greatness, many times college enhances their opportunities for earning their billions. First hand I learned that hard work alone will not get you greatness, my small busines

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AATCC honors Top Textile Scientists of 2008

The American Association of Textile Chemists and Colorists (AATCC) will honor the world’s top textile scientists next month, March 10-12, during AATCC’s 2009 International Conference (IC) in Myrtle Beach, S.C., USA, at the Hilton Myrtle Beach Resort. The awards will be presented at the association’s Conference Awards Luncheon on Thursday, March 12. The article published January 2007, “Describing Color Differences," written by Carol Tomasino Revels was selected as the best paper published in AATCC Review in 2007. A report on “Capillary Channel Polymer Fibers as Structural Templates for Ligament Regeneration," written by Philip J. Brown, Kristofer D. Sinclair, and Charles Kenneth (Ken) Webb, and published December 2008, has been selected as the best paper published in the peer reviewed journal of the AATCC Review in 2008. The authors will be honored for their contributions to textile literature with The J. William Weaver Paper of the Year Award, a framed certificate signed by

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