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Showing posts from January, 2008

Business To Business Marketing

No one enjoys blind dates. Whether introduced by friends, the Internet or your neighborhood matchmaker, it's nerve-wracking to meet for the first time. Conversely, everyone loves weddings. The flowers, the tradition, the drunken dancing at the reception, you can find something you like. Everything that comes in between is the interesting part. You're learning about each other: what you like to do, the things he doesn't eat, the stuff she does on Saturdays. And you're discovering the things that you do well together. You need to deepen your relationship with prospects over time, interacting in a variety of settings, learning more about each other's needs and capabilities while progressing seamlessly from one interaction to the next. And you need to know when to commit more resources to the relationship as well as when to pull back and give the prospect some space. As in life, B2B marketing can be described in five stages: The introduction The first date Dating The pr

e-Commerce to Hit $100bn in 2008

A top industry official has said that e-commerce transactions in the country are expected to hit $100 billion next year, as companies increase their use of Internet to cut down costs, and improve speed and efficiency. Bikky Khosla, chief executive officer of Tradeindia, a B2B portal, was quoted saying that with e-commerce transactions currently growing at the rate of thirty to forty percent, they're expected to cross the $100 billion mark in 2008. Khosla explained that with the advent of Internet, far-flung global markets have shrunk to form one seamless market. That B2B portals have generally succeeded in breaking geographical and other conventional barriers involved in trading. They've succeeded in cutting down on time and costs involved in businesses such as export-import, etc. Khosla expressed the view that B2B portals are a must for enterprises of all types and sizes today. The advantages of having the assistance of a quality B2B portal are many. Meanwhile, some of the lea