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Showing posts from January 24, 2006

Search engine marketing up 44% in 2005

Advertisers spent $5.75 billion on search engine marketing in 2005, a 44% increase compared with 2004, according to a report from the Search Engine Marketing Professional Organization. The nonprofit group projects search marketing spending in North America will increase to $7.19 billion this year and reach $11.0 billion in 2010. The findings in SEMPO's report, "The State of Search Engine Marketing 2005," are based on a survey of advertisers, agencies and affiliate marketing firms conducted by Radar Research and Intellisurvey. The global survey generated 553 responses, 70% of them from North America. According to the report, the majority of search funding is poached from other marketing channels. SEMPO said the biggest shares of budgets for SEM are being shifted from affiliate marketing, Web site development, print Yellow Pages advertising, e-mail marketing and direct mail. "Marketers are taking a closer look at media consumption patterns," said Kevin L