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Showing posts from December 30, 2005

Networking Your Way to Business Success

Running a successful business used to be dependent on what you knew. Then, who you knew became important. In today's economy, it is far more critical to what you extent you know someone. So it's not what you know or who you know, but how well you know them that really determines the amount of business that can be generated by a contact. Networking is the process of meeting people (also known as contacts), either through a contact that you initiate or through an introduction by a third party. Networking allows you to meet, and establish a relationship with, people who may not have heard of your business through any other means. Like the name implies, this is work! It's not called Net-sit, Net-talk, or Net-eat. It's Net-work!! In order to make it productive for you, you need to learn proper way to do it. There are some important steps to follow for successful networking: Pick Your Functions To Attend Business people like to associate with other business people, so attend

Expand Your Sales by Contraction on Your Focus

An important aspect of marketing online is the opportunity to achieve targeted, measurable results. However, marketers are told repeatedly by the Internet establishment that traffic is the solution to online success. Based on the law of averages, this premise is not too far off the mark; the more people hit your site, the more responses you will receive. Quantity is therefore an important aspect of surviving online. If you want lots of hits, you want your site in front of as many eyeballs as possible. But what about quality? What if these hits are uninterested visitors who will never buy from you? For those seeking a more cost-efficient means of selling more successfully online, attracting a higher quality stream of visitors -- interested, pre-qualified visitors ready to buy - is definitely a better alternative. The challenge facing many is that they feel they must make a choice: Quantity versus quality. But this is not a choice to be made. Both can be achieved simultaneously by having