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Showing posts from December 27, 2005

Website Marketing Strategies:Third Party Guest Articles

Recent debate started me thinking about how some marketing strategies can be right for one Website, but wrong for another depending upon the site's purpose and the underlying reasoning behind the action. If an action doesn't directly and logically plug into site goals then there are likely more profitable ways to spend that time and effort. Publishing third party articles on a Website is one of those marketing strategies that can be right for one site yet wrong for another. Publishing Guest Articles As A Website Marketing Strategy Publishing guest articles as one of your Website marketing strategies can help broaden the amount and quality of content on a site, which in turn can lead to a more solid, stronger reputation. James Edwards of Umbrella-Consultancy explains: "IMO having quality articles on your site will show that you are...someone who embraces the industry and respects the work of others. Most research scientists post links to other respected scientists' wor